Yogi On-demand Webinar
Webinar: Unleashing the Hidden Power of User-Generated Content to Drive Engagement
Featuring
Hillary Rivera
Yogi
Success Partner, Consumer Brands
Melissa Spitler
Hill’s pet
E-commerce Shopper Marketing Analyst
In the webinar, dive into the untapped potential of User-Generated Content (UGC) for retailers and learn strategies to integrate it effectively into your strategic planning - including how to leverage competitor insights. Our discussion focuses on actionable methods to enhance customer engagement, foster brand authenticity, cultivate community, and make well-informed tactical and strategic choices.
In this dynamic discussion, we highlight the significance of product reviews, exploring a three-tier approach for optimizing them: immediate adjustments to product display pages, mid-term marketing positioning changes, and long-term roadmap planning for streamlined product lines and successful future launches.
Featured Speakers:
- Jaz Foster, Consumer Insights Manager - Challenger Brands, Colgate-Palmolive
- Nick Kaplan, Chief Growth & Innovation Officer, Saadia Group
- Ryan Monahan, CMO, REDCON1
- Gautam Kanumuru, Co-Founder/CEO, Yogi
- Allan Dick, Co-Founder, CommerceNext
