In the webinar, dive into the untapped potential of User-Generated Content (UGC) for retailers and learn strategies to integrate it effectively into your strategic planning - including how to leverage competitor insights. Our discussion focuses on actionable methods to enhance customer engagement, foster brand authenticity, cultivate community, and make well-informed tactical and strategic choices.

In this dynamic discussion, we highlight the significance of product reviews, exploring a three-tier approach for optimizing them: immediate adjustments to product display pages, mid-term marketing positioning changes, and long-term roadmap planning for streamlined product lines and successful future launches.

Featured Speakers:

• Jaz Foster, Consumer Insights Manager - Challenger Brands, Colgate-Palmolive

• Nick Kaplan, Chief Growth & Innovation Officer, Saadia Group

• Ryan Monahan, CMO, REDCON1

• Gautam Kanumuru, Co-Founder/CEO, Yogi

• Allan Dick, Co-Founder, CommerceNext