With Yogi’s online review analysis platform, Cliq Products has been able to…
Cliq’s signature product is a water bottle size chair for anywhere, an innovative outdoor chair that folds up to the size of a water bottle and takes only 5 seconds to set up.
Furniture & Home Furnishings Manufacturing
Santa Barbara, California
Identify Marketing Claims
Cliq Products was developing a cupholder for their signature outdoor chair, a new feature for their brand. In a highly competitive market, they needed to develop a cupholder that would undoubtedly appeal to customers.
Yogi’s K-means based Natural Language Processing was able to analyze the top performing outdoor chairs to identify the areas of negative sentiment, even within overall positive reviews, to help Cliq develop a best-in-class customer experience.
Cliq Product was able to identify specific areas of common negative sentiment in other cup holders and use that information to develop a cupholder that would appeal to consumers and negate frequent complaints.
Cliq developed a winning product feature and saved valuable time spent on product development research as well as substantial budget that would have been spent on market research tactics such as focus groups and surveys.