Learn about how top consumer goods brands are turning customer reactions into strategic actions. What is customer sentiment analysis? Read more to find out.
Learn about how top consumer goods brands are turning customer reactions into strategic actions. What is customer sentiment analysis? Read more to find out.
Shopper confidence is heavily impacted by online ratings and reviews. Learn what constitutes as a good star rating in 10 different consumer goods industries.
Exploring three researched backed McKinsey publications about consumer Reviews & Ratings.
So, you’ve got a popular product on your hands. Congratulations! Of course, more sales don’t mean you can stop paying attention to what your customers are saying. In fact, keeping track of customer sentiment becomes even more important as your market share grows — a high-profile product also means a lot more eyes on any… Continue reading The Secret to Understanding What Your Customers Love About Your Product — And What They Don’t
When you’re selling a product online, it can be tempting to focus on rising above the noise and making a splash. After all, there is a lot of competition out there. So perhaps you decide to load your product detail page (PDP) with as many relevant keywords as possible to make sure people discover your… Continue reading Why You’re Doing Product Descriptions All Wrong – And How To Fix It
After careful analysis of the current state of men’s and women’s fragrances in the market, it is clearer that while the popularity of certain brands has only increased within the last five years, the opinions have been polarizing. From a deep study of over 24,000 reviews of 15 fragrance products from 11 recognizable brands, our… Continue reading Men’s and Women’s Fragrances, What Consumers are Saying
User generated content is the best tool when you want to understand your business’s value to your consumers. Regardless of the confidence you have for the reasons why consumers buy your products, it is always a good idea to hear it from your customers. There will be more insight that you might find interesting or… Continue reading Using User-Generated Content & Customer Feedback for Value Proposition
Hard seltzers enjoyed considerable success in 2019 with a global market size valued at $4.4 billion and expected to grow at a CAGR, compound annual growth rate, of 16.2% between 2020 and 2027. In the past year, total annual sales of hard seltzer in the US were 82.5m nine-liter cases, which surpass the growth and… Continue reading Ready-to Drink Hard Seltzer Continues to Dominate
The age of big data has fundamentally changed the way we do business. The amount of analytics data we are able to gather now is more than any human could ever hope to process manually. But machine learning tools allow us to process those data points and gain insights that were previously impossible. One of… Continue reading Applying Machine Learning Tools to Customer Experience
Companies that excel at customer experience grow revenues up to 8% above others in their industries. With the rising focus on customer satisfaction, consumers are expecting a top-notch experience from the get-go. By designing a solid customer experience strategy, you aren’t just putting yourself ahead of the competition and increasing revenue. You are reducing marketing… Continue reading Designing Your Customer Experience Strategy
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