The Secret to Understanding What Your Customers Love About Your Product — And What They Don’t

So, you’ve got a popular product on your hands. Congratulations! Of course, more sales don’t mean you can stop paying attention to what your customers are saying. In fact, keeping track of customer sentiment becomes even more important as your market share grows — a high-profile product also means a lot more eyes on any… Continue reading The Secret to Understanding What Your Customers Love About Your Product — And What They Don’t

Men’s and Women’s Fragrances, What Consumers are Saying

After careful analysis of the current state of men’s and women’s fragrances in the market, it is clearer that while the popularity of certain brands has only increased within the last five years, the opinions have been polarizing. From a deep study of over 24,000 reviews of 15 fragrance products from 11 recognizable brands, our… Continue reading Men’s and Women’s Fragrances, What Consumers are Saying

Applying Machine Learning Tools to Customer Experience

The age of big data has fundamentally changed the way we do business. The amount of analytics data we are able to gather now is more than any human could ever hope to process manually. But machine learning tools allow us to process those data points and gain insights that were previously impossible. One of… Continue reading Applying Machine Learning Tools to Customer Experience

4 Innovative Neural Network Applications in the eCommerce Space

New neural network applications are changing the way businesses interact with systems and view technology. The advancement has improved the way decision makers solve problems, and make predictions. This brings increased accuracy and eliminates tediousness when carrying out most business activities. Many online sales platforms and businesses of all sizes are incorporating this innovative technology… Continue reading 4 Innovative Neural Network Applications in the eCommerce Space

How Neural Networks & Deep Learning Can Help Categorize Customer Feedback

Machine learning is changing the way we do business. Nearly every facet of your company can benefit from machine learning of some type. Neural networks and deep learning can provide an unprecedented capacity to analyze and categorize data. Customer support and the analysis of customer feedback is one area where deep learning really shines. Customer… Continue reading How Neural Networks & Deep Learning Can Help Categorize Customer Feedback