Exploring three researched backed McKinsey publications about consumer Reviews & Ratings.
Exploring three researched backed McKinsey publications about consumer Reviews & Ratings.
So, you’ve got a popular product on your hands. Congratulations! Of course, more sales don’t mean you can stop paying attention to what your customers are saying. In fact, keeping track of customer sentiment becomes even more important as your market share grows — a high-profile product also means a lot more eyes on any… Continue reading The Secret to Understanding What Your Customers Love About Your Product — And What They Don’t
After careful analysis of the current state of men’s and women’s fragrances in the market, it is clearer that while the popularity of certain brands has only increased within the last five years, the opinions have been polarizing. From a deep study of over 24,000 reviews of 15 fragrance products from 11 recognizable brands, our… Continue reading Men’s and Women’s Fragrances, What Consumers are Saying
Hard seltzers enjoyed considerable success in 2019 with a global market size valued at $4.4 billion and expected to grow at a CAGR, compound annual growth rate, of 16.2% between 2020 and 2027. In the past year, total annual sales of hard seltzer in the US were 82.5m nine-liter cases, which surpass the growth and… Continue reading Ready-to Drink Hard Seltzer Continues to Dominate
Companies that excel at customer experience grow revenues up to 8% above others in their industries. With the rising focus on customer satisfaction, consumers are expecting a top-notch experience from the get-go. By designing a solid customer experience strategy, you aren’t just putting yourself ahead of the competition and increasing revenue. You are reducing marketing… Continue reading Designing Your Customer Experience Strategy
The rise of big data and machine learning has enabled companies to understand more about their customers than anyone dreamed possible just a decade or so ago. Rather than being something that only the largest companies can make use of, customer segmentation is now a requirement for businesses of any size to remain competitive. Still,… Continue reading Customer Segmentation 101
Staying ahead of the competition, pleasing your customers by satisfying their needs, and eventually winning their loyalty, are all worth your consideration in the business world. Unfortunately, too much focus on growing your brand can make you oblivious of opinions from your clients. If you do not know what your customers think about your products… Continue reading 6 Reasons to Invest in Customer Feedback Analysis
Think of your relationship with your customers in terms of a conversation. How do you speak to your customer? How do they speak to you? How do the words both of you use impact your relationship? You can control how you communicate with your customer. You can also use the customer’s feedback to positively alter… Continue reading Amazon Review Analysis: Gaining Actionable Feedback
Listening to your customers as a business leader is critical. Unfortunately, some businesses do not fully appreciate the opinions of their clients, which means that they may rarely address their concerns. The result can often be the loss of customers in addition to earning a negative reputation. Customer feedback analysis is what helps you to… Continue reading Unpacking Customer Feedback Analysis
A plethora of data is available to the modern business owner, marketer, salesperson, and customer support leader. Data is a vital part of business, and understanding where and how to look during data analysis is essential. One of the goals of data analysis is capturing consumer insights. What does your customer think about your product… Continue reading Finding Consumer Insights Through Feedback Analysis
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