What is sentiment analysis?

Learn about how top consumer goods brands are turning customer reactions into strategic actions. What is customer sentiment analysis? Read more to find out.

What Makes a Good Star Rating for Products in Different Industries

Shopper confidence is heavily impacted by online ratings and reviews. Learn what constitutes as a good star rating in 10 different consumer goods industries.

Why is McKinsey Talking About Reviews & Ratings So Much This Year?

Exploring three researched backed McKinsey publications about consumer Reviews & Ratings.

Why You’re Doing Product Descriptions All Wrong – And How To Fix It

When you’re selling a product online, it can be tempting to focus on rising above the noise and making a splash. After all, there is a lot of competition out there. So perhaps you decide to load your product detail page (PDP) with as many relevant keywords as possible to make sure people discover your… Continue reading Why You’re Doing Product Descriptions All Wrong – And How To Fix It