Why is McKinsey Talking About Reviews & Ratings So Much This Year?

Exploring three researched backed McKinsey publications about consumer Reviews & Ratings.

Why You’re Doing Product Descriptions All Wrong – And How To Fix It

When you’re selling a product online, it can be tempting to focus on rising above the noise and making a splash. After all, there is a lot of competition out there. So perhaps you decide to load your product detail page (PDP) with as many relevant keywords as possible to make sure people discover your… Continue reading Why You’re Doing Product Descriptions All Wrong – And How To Fix It