Feedback Analysis

Why is McKinsey Talking About Reviews & Ratings So Much This Year?

Exploring three researched backed McKinsey publications about consumer Reviews & Ratings.

The Secret to Understanding What Your Customers Love About Your Product — And What They Don’t

So, you’ve got a popular product on your hands. Congratulations! Of course, more sales don’t mean you can stop paying attention to what your customers are saying. In fact, keeping track of customer sentiment becomes even more important as your market share grows — a high-profile product also means a lot more eyes on any… Continue reading The Secret to Understanding What Your Customers Love About Your Product — And What They Don’t

Why You’re Doing Product Descriptions All Wrong – And How To Fix It

When you’re selling a product online, it can be tempting to focus on rising above the noise and making a splash. After all, there is a lot of competition out there. So perhaps you decide to load your product detail page (PDP) with as many relevant keywords as possible to make sure people discover your… Continue reading Why You’re Doing Product Descriptions All Wrong – And How To Fix It

Men’s and Women’s Fragrances, What Consumers are Saying

After careful analysis of the current state of men’s and women’s fragrances in the market, it is clearer that while the popularity of certain brands has only increased within the last five years, the opinions have been polarizing. From a deep study of over 24,000 reviews of 15 fragrance products from 11 recognizable brands, our… Continue reading Men’s and Women’s Fragrances, What Consumers are Saying

Ready-to Drink Hard Seltzer Continues to Dominate

Hard seltzers enjoyed considerable success in 2019 with a global market size valued at $4.4 billion and expected to grow at a CAGR, compound annual growth rate, of 16.2% between 2020 and 2027. In the past year, total annual sales of hard seltzer in the US were 82.5m nine-liter cases, which surpass the growth and… Continue reading Ready-to Drink Hard Seltzer Continues to Dominate

Competitor Analysis: Why Your Business Needs It

There are over thirty million businesses in the US, which account for 99.9% of all companies. Each month, an additional 543,000 businesses are started, bringing the annual total to 6.5 million. However, not all these businesses succeed. By the end of the first year, 20% of new companies fail, and this number rises to 30%… Continue reading Competitor Analysis: Why Your Business Needs It

How Text Analysis Enhances Your Business Operations

With the proliferation of review sites and social media, there is more access now to customer texts, comments, and reviews that can offer crucial strategic information to your business. The challenge, however, is that scrutinizing every message on all your communication channels and social platforms requires substantial effort and resources. This is where text analysis… Continue reading How Text Analysis Enhances Your Business Operations

3 Key Consumer Sentiment Analysis Uses

Every company relies on customer feedback to improve and iterate on its products. There are lots of ways to reach conclusions about what your customer base wants, and choosing the right data or feedback to focus on is critical, but one of the most valuable sources of information are comments, reviews, and other direct sources… Continue reading 3 Key Consumer Sentiment Analysis Uses