The rise of big data and machine learning has enabled companies to understand more about their customers than anyone dreamed possible just a decade or so ago. Rather than being something that only the largest companies can make use of, customer segmentation is now a requirement for businesses of any size to remain competitive. Still,… Continue reading Customer Segmentation 101
With the proliferation of review sites and social media, there is more access now to customer texts, comments, and reviews that can offer crucial strategic information to your business. The challenge, however, is that scrutinizing every message on all your communication channels and social platforms requires substantial effort and resources. This is where text analysis… Continue reading How Text Analysis Enhances Your Business Operations
Every company relies on customer feedback to improve and iterate on its products. There are lots of ways to reach conclusions about what your customer base wants, and choosing the right data or feedback to focus on is critical, but one of the most valuable sources of information are comments, reviews, and other direct sources… Continue reading 3 Key Consumer Sentiment Analysis Uses
Staying ahead of the competition, pleasing your customers by satisfying their needs, and eventually winning their loyalty, are all worth your consideration in the business world. Unfortunately, too much focus on growing your brand can make you oblivious of opinions from your clients. If you do not know what your customers think about your products… Continue reading 6 Reasons to Invest in Customer Feedback Analysis
New neural network applications are changing the way businesses interact with systems and view technology. The advancement has improved the way decision makers solve problems, and make predictions. This brings increased accuracy and eliminates tediousness when carrying out most business activities. Many online sales platforms and businesses of all sizes are incorporating this innovative technology… Continue reading 4 Innovative Neural Network Applications in the eCommerce Space
Think of your relationship with your customers in terms of a conversation. How do you speak to your customer? How do they speak to you? How do the words both of you use impact your relationship? You can control how you communicate with your customer. You can also use the customer’s feedback to positively alter… Continue reading Amazon Review Analysis: Gaining Actionable Feedback
Listening to your customers as a business leader is critical. Unfortunately, some businesses do not fully appreciate the opinions of their clients, which means that they may rarely address their concerns. The result can often be the loss of customers in addition to earning a negative reputation. Customer feedback analysis is what helps you to… Continue reading Unpacking Customer Feedback Analysis
A plethora of data is available to the modern business owner, marketer, salesperson, and customer support leader. Data is a vital part of business, and understanding where and how to look during data analysis is essential. One of the goals of data analysis is capturing consumer insights. What does your customer think about your product… Continue reading Finding Consumer Insights Through Feedback Analysis
Customers are the lifeblood of every business. Delivering a superior customer experience is the key to building brand loyalty, retaining current customers, acquiring new ones, and increasing profits. These 10 tips will help you improve your customer experience and in turn allow your business to grow and scale. 1. Effectively Obtain Real-Time Customer Feedback Customer… Continue reading 10 Tips for Building a Better Customer Experience
Machine learning is changing the way we do business. Nearly every facet of your company can benefit from machine learning of some type. Neural networks and deep learning can provide an unprecedented capacity to analyze and categorize data. Customer support and the analysis of customer feedback is one area where deep learning really shines. Customer… Continue reading How Neural Networks & Deep Learning Can Help Categorize Customer Feedback
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