Star Ratings vs Customer Sentiment: Why Star Ratings Alone Aren’t Enough

Star rating and customer sentiment are two of the most important metrics in eCommerce today. Understand the difference so you can create impactful strategies.

How to Measure Customer Sentiment (for CPGs)

It’s no question that understanding customer sentiment is a key part of any omnichannel eCommerce strategy. Learn how enterprise CPGs are measuring customer sentiment. Read more.

What is Customer Sentiment and Why is it Important

CPG’s are using Customer Sentiment to define Voice of Customer and inform business decisions. Learn everything you need to know about customer sentiment. Read more.

Top 10 eCommerce Ratings and Review Analysis Platforms of 2022

A customer review analysis platform allows you to know what your customers want and need from your business. Learn the best options here.

All Your Questions Answered Using Deep Learning NLP to Analyze Reviews & Ratings (vs. the Answers You’re Getting Now)

Do you want to know more about how to use deep learning NLP to analyze reviews? Read this guide to learn the answers to common questions.

The Evolution of the Review Analysis Space: Aggregators and A New Era of Analysis

Customer opinions often drive business decisions. Learn about the evolution of customer review analysis in the new era of analysis.

Why Customer Insights are the Most Valuable Resource for eCommerce in 2023

Why customer insights are the most valuable insights in 2023.

Customer insight is a valuable resource for eCommerce. Learn how to increase sales and grow your business with customer data collected through customer insight.

Unstructured Data is Losing You Money: How Dangerous Data Dumping Practices Are Losing CPGs Thousands Each Month in 2022

eCommerce data analytics

Are you looking for better ways to manage customer data? Here is how eCommerce analytics can help solve the problem of dangerous data dumping practices.

How to Stay Competitive in the Changing Landscape of Omnichannel eCommerce Strategies: What Still Works and What to Leave Behind

Changing Omnichannel eCommerce Landscape

When it comes to omnichannel eCommerce strategies, change is quite common. Our guide right here will help you stay competitive in 2023.

What to Know About Amazon’s Consumer Feedback Voice of Customer Dashboard

If you want to learn about Amazon’s Voice of the Customer dashboard, keep reading. This article covers everything you’ll need to know, so you’re up to date.