The Secret to Understanding What Your Customers Love About Your Product — And What They Don’t

So, you’ve got a popular product on your hands. Congratulations! Of course, more sales don’t mean you can stop paying attention to what your customers are saying. In fact, keeping track of customer sentiment becomes even more important as your market share grows — a high-profile product also means a lot more eyes on any… Continue reading The Secret to Understanding What Your Customers Love About Your Product — And What They Don’t

Why You’re Doing Product Descriptions All Wrong – And How To Fix It

When you’re selling a product online, it can be tempting to focus on rising above the noise and making a splash. After all, there is a lot of competition out there. So perhaps you decide to load your product detail page (PDP) with as many relevant keywords as possible to make sure people discover your… Continue reading Why You’re Doing Product Descriptions All Wrong – And How To Fix It

Men’s and Women’s Fragrances, What Consumers are Saying

After careful analysis of the current state of men’s and women’s fragrances in the market, it is clearer that while the popularity of certain brands has only increased within the last five years, the opinions have been polarizing. From a deep study of over 24,000 reviews of 15 fragrance products from 11 recognizable brands, our… Continue reading Men’s and Women’s Fragrances, What Consumers are Saying

Using User-Generated Content & Customer Feedback for Value Proposition

User generated content is the best tool when you want to understand your business’s value to your consumers. Regardless of the confidence you have for the reasons why consumers buy your products, it is always a good idea to hear it from your customers. There will be more insight that you might find interesting or… Continue reading Using User-Generated Content & Customer Feedback for Value Proposition

Ready-to Drink Hard Seltzer Continues to Dominate

Hard seltzers enjoyed considerable success in 2019 with a global market size valued at $4.4 billion and expected to grow at a CAGR, compound annual growth rate, of 16.2% between 2020 and 2027. In the past year, total annual sales of hard seltzer in the US were 82.5m nine-liter cases, which surpass the growth and… Continue reading Ready-to Drink Hard Seltzer Continues to Dominate

Applying Machine Learning Tools to Customer Experience

The age of big data has fundamentally changed the way we do business. The amount of analytics data we are able to gather now is more than any human could ever hope to process manually. But machine learning tools allow us to process those data points and gain insights that were previously impossible. One of… Continue reading Applying Machine Learning Tools to Customer Experience

Designing Your Customer Experience Strategy

Companies that excel at customer experience grow revenues up to 8% above others in their industries. With the rising focus on customer satisfaction, consumers are expecting a top-notch experience from the get-go. By designing a solid customer experience strategy, you aren’t just putting yourself ahead of the competition and increasing revenue. You are reducing marketing… Continue reading Designing Your Customer Experience Strategy

Sentiment Analysis: Everything You Need to Know

A key ingredient for organizational success in the global entrepreneurial ecosystem is a company’s ability to form lasting connections with consumers. This is why investments in customer relationship management (CRM) software are on the rise. By 2025, the CRM software market is expected to be worth $80 billion. To build these relationships, organizations need real-time… Continue reading Sentiment Analysis: Everything You Need to Know

Competitor Analysis: Why Your Business Needs It

There are over thirty million businesses in the US, which account for 99.9% of all companies. Each month, an additional 543,000 businesses are started, bringing the annual total to 6.5 million. However, not all these businesses succeed. By the end of the first year, 20% of new companies fail, and this number rises to 30%… Continue reading Competitor Analysis: Why Your Business Needs It

Customer Segmentation 101

The rise of big data and machine learning has enabled companies to understand more about their customers than anyone dreamed possible just a decade or so ago. Rather than being something that only the largest companies can make use of, customer segmentation is now a requirement for businesses of any size to remain competitive. Still,… Continue reading Customer Segmentation 101