What Oatly and the Alt-Milk Revolution Can Teach Us About the Importance Of Consumer Sentiment

For anyone who thought the increasing popularity of alternative milk products was just a fad, the recent IPO of Swedish oat milk innovator Oatly may have come as a surprise. The offering put the brand at a valuation of $10 billion, and celebrity backers like Oprah, Natalie Portman, and Jay Z helped continue to boost… Continue reading What Oatly and the Alt-Milk Revolution Can Teach Us About the Importance Of Consumer Sentiment