In this sample analysis, Yogi’s product insights platform analyzed customer reviews from ice coolers by Orca Coolers, IGLOO, Coleman, and YETI.
Yogi’s K-means based AI review and ratings analysis software evaluates review text from online product reviews across a variety of retailers and competitors on a sentence level. This report dives into customer sentiment across a set of competitive products, assessing sentiment over time as well as customer sentiment based on product attributes and themes. This analysis uncovers specific topics of conversation to identify actionable insights for coolers to improve their market share.
Walk through a comprehensive product review analysis process from start to finish. Start with a high-level view of the coolers market and analyze a variety of Yogi review analysis views to identify actionable product insights that real brands can use to increase their market performance in the short, medium, and long term.