Primers, Foundations, Concealers

Primers, Foundations & Concealers Report

In this sample insights report, Yogi’s product insights software analyzes online reviews from Primers, Foundations, and Concealers by Charlotte Tilbury, Make Up Forever, NARS, Estee Lauder, and Lancome Paris.


Yogi’s AI-powered Reviews & Ratings analysis tool uses advanced natural language processing algorithms to evaluate customer feedback text across products, brands, and retailers. This sample report breaks down Reviews & Ratings data across a competitive set of primers, foundations, and concealer products and brands, comparing star ratings and customer sentiment across a variety of themes and attributes. This report exposes specific topics of conversation and themes within customer reviews that identify actionable insights for cosmetics brands to improve their user experience and eCommerce strategies.


This sample insights report is an overview of the Ratings & Reviews analysis process. It starts with a high-level view of the cosmetics competitive landscape based on average star ratings and common conversation topics followed by an analysis of the best and worst performing themes. This report includes samples of Yogi’s user-friendly data visualizations along with a variety of verbatim reviews to help extract actionable insights for Marketing, eCommerce, and Product teams.