Razors and Blades

Razors and Blades Report

In this sample analysis, Yogi’s product insights platform analyzes customer reviews from razors and blades by Gillette, Dollar Shave Club, King C Gillette, and Harry’s.


Yogi’s K-means based AI analyzes review text from online product reviews across a variety of retailers and competitors on a sentence level. This sample analysis dives into products that are performing the best, worst, and middle of the market by explaining how to analyze product reviews based on thematic trends, sentiment over time, keywords, overall sentiment analysis, and verbatim reviews.


Walk through a comprehensive product review analysis process from start to finish. This report starts with a high-level view of the razors and blades market and analyzes a variety of Yogi review analysis views to identify actionable product insights that real brands can use to increase their market performance in the short, medium, and long term.