"There are so many different ways to use Yogi. Maintenance over a new product launch, PDP content, is there an issue with shipment, are we uncovering new ways to market our product, is there a disruptor and how do we change our marketing collateral to go at them. It gives you the ability to understand how powerful the data is and make changes in real time."
Brianna Chamberlain,
Digital Innovation & Capabilities, Johnson & Johnson