Olly Optimizes Product Success with Yogi's Real-Time Consumer Insights

Olly, an innovative brand in the health and wellness sector, was looking for a faster, more efficient way to understand consumer feedback and incorporate the voice of their customers into their product development. Before Yogi, gathering these insights was labor-intensive and costly, involving prolonged studies or long hours scraping and analyzing spreadsheets. However, by implementing Yogi's AI-powered consumer insights platform, Olly transformed its approach to leveraging consumer feedback data.

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“We’re getting so many fabulous ratings and reviews and from our consumers, and there's a ton of great information about what people love and maybe not so love about our products. But before Yogi, it was a really manual process to understand these things and to find themes. We would spend a lot of time commissioning studies or doing a lot of focus groups or other research, which takes time, money, energy and sometimes isn't quite at scale and doesn't give us all the intelligence we need.” -Whitney Harkness, Senior Brand Manager at Olly

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Using Yogi, Olly’s team can now dive into real-time, SKU-level insights, identifying both positive feedback and potential pain points within weeks of a product launch. For instance, with Yogi’s alerts and dashboards, Olly can quickly pinpoint key consumer concerns in order to inform rapid iterations. This shift not only reduces Olly’s reliance on time-intensive studies but also allows them to make data-backed adjustments in a fraction of the time, increasing consumer satisfaction and driving positive reviews.

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“Yogi helps me feel more confident in the data that I'm delivering, I can answer questions much more quickly and in a much more meaningful way with the supporting evidence at my fingertips, where before it would very difficult to do. We can actually pull up consumer reviews or feedback as the foundation for a discussion, rather than one one team's point of view. It allows us all to be on the same page.” -Sara Ellefson, Marketing Analytics Manager at Olly

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Furthermore, Yogi’s platform provides Olly’s cross-functional teams with a unified view of customer sentiment and voice of customer, enabling internal collaboration and decision-making based on one source of truth. By aligning everyone from product development to marketing around real-time data, Olly ensures that all strategic moves are rooted in a clear understanding of consumer expectations. Today, Olly continues to leverage Yogi to stay ahead of the curve, embracing a proactive approach to consumer feedback and reinforcing its commitment to delivering products that resonate with its audience.

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“When I saw Yogi, I could immediately see how it could be a mass problem solver. It comes down to getting real time customer feedback and having a hub that can display and consolidate data in a way that's really easily digestible, applicable, and useful.” -Jennifer Peters, Director of DTC, Martech, and Digital Compliance at Olly

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