User generated content is the best tool when you want to understand your business’s value to your consumers. Regardless of the confidence you have for the reasons why consumers buy your products, it is always a good idea to hear it from your customers. There will be more insight that you might find interesting or make you do things differently and achieve more in terms of delivery.
Understanding Customer Feedback
There are many forms of customer feedback: some are inspired by your business while others are a direct response from the user experience. Some of the popular ways to generate customer feedback include focus groups, customer surveys, or organizing a meeting with a couple of your loyal and trusted consumers.
The response you get is then transferred to your product management team so that they can improve on realistic demands. It can include product design or application. However, every response should be filtered by your by-product marketing team to develop a message from the content and define the value of the feedback.
By turning consumer insight into valuable information, you can gain trust and drive product demand. It will also bring you closer to your consumers.
Effective Ways to Leverage Customer Feedback to Fit Your Content Marketing Strategy
There can only be three results from your customers about your product. They can either feel dissatisfied, satisfied, or see a way you can improve the product to make it satisfactory. The insight should provoke your response. It is an indication of what you are doing right, and what you should avoid when making the product for your consumers to enjoy.
Listen and Respond to Your Customers Sentiments
The world is more connected today than it was a decade ago. It is becoming a challenge for companies to communicate their messages to consumers let alone get their attention. The tides have changed and the consumers are only listening to vendors and businesses that appeal to their demands. Companies must issue content that is relevant to consumers.
It is not enough to solicit consumer feedback because you feel obliged or duty-bound. There should be an intention behind engaging your customers. Whenever you ask for consumer feedback, be ready to listen and make appropriate adjustments.
The idea is to acknowledge the consumer’s input and respond thanking them for their valued input. If you take them up on their suggestions, try doing so in a public way to motivate the confidence of your consumers’ valued propositions.
Converting Testimonials to Case Studies
How your business uses testimonials is critical to customer conversion and loyalty. You can repurpose your customer review on your testimonial section on your website or respond to the comments from the social media pages.
However, a smart way to use testimonials to get customer feedback is taking the positive testimonies and turning them into content that your readers will appreciate. Generating content from customer testimonies is an invaluable way to hook curious leads, or even gain social media attention.
Testimonials when used as case studies show potential leads to how your services have helped transform a client’s enterprise making it better. Make it a complete story and interview CEOs and their employees. Talk about in-depth industry analysis and give a clear and honest picture. Numbers and illustrations help to break down points to your consumers. Appeal to the emotional senses of your customers to help make it an interesting read.
Sharing your case study to the right platforms is essential. Develop a media campaign by doing podcasts, email marketing, or blog and video content.
Compartmentalize Audience Personas
When your business is getting reviews, customer feedback, and general comments, use that information to try to understand your customers better. You can achieve this by segmenting your audience into small and manageable groups. For example, group customers that are commenting about a particular product or service together. Or there may be a group that takes concern with a certain feature of your products.
Consider these clusters and find ways to write blogs that satisfy and target to answer the curiosity of the different groups. Perhaps you find people wanting to get an old feature back to the market. Explain to your customers why it can or cannot feature again. They might understand or remain loyal because you took your time to correspond to their fears and wants.
When it comes to content marketing, identifying gaps is essential. Customer feedback helps you to understand the persona of your clients. If a large number of the users are talking about the same thing, then try to appeal to their senses by incorporating their concerns when formulating your content marketing strategy.
It is not possible to have a one solution that fits all your clients, especially if you have multiple services. Part of content marketing strategy is finding ways to approach all segments of your customers and pinpointing each of their concerns.
Accept Negative Feedback.
How you react to negative feedback is critical. Companies like when audiences sing praises but by avoiding the negative comments, you will never see your weak spots. A negative review, though upsetting, can carry some truth in them. Learn to take good feedback together with the bad.
Find time to respond to all feedback. Respectfully address the negative with polite words and how you can change to meet their demands. Value each opinion because if you win one critic and convert them to a potential lead, your business gains a follower. Follow up on the promises with your production team and ensure that you address concerns even if they are raised by critics.
You can only understand your customers better by reviewing user-generated content. Find out for yourself what inspires your audience by considering customer feedback. To get the right response, you must ask the right questions. Listen to your customers and pick the points that are causing them pain and equally the ones that satisfy them. Develop a content marketing strategy that aims at addressing all negative concerns and improve on the positive points raised as well. Consider user-generated content for all your content marketing solutions.