Mariya Babaskina is a distinguished marketing leader with over 15 years of experience specializing in the intersection of CPG, retail analytics, and customer feedback.
Currently the VP of Marketing at Yogi, Mariya collaborates with industry giants such as Nestle and Church & Dwight to deliver bespoke, data-driven insights that drive business growth and innovation. Mariya has a proven track record of transforming consumer feedback into actionable strategies that elevate brand presence and performance. In her previous roles, she led marketing efforts for a consumer insights platform, partnered with industry experts like The CPG Guys, Rethink Retail, Retail Razor Show, and The Retail Transformation Podcast, and spearheaded consumer studies on inflation, self-checkout, and retail media. Her innovative approach and ability to turn data into compelling narratives helped brands stand out in competitive markets. Before joining Yogi, Mariya expanded the reach of various brands, empowering thousands of locations with advanced CX analytics and review tools, while aligning teams on messaging to drive market expansion. She also played a crucial role in guiding a company through a 1B+ acquisition by overseeing marketing for multiple business units, implementing strategies that set new standards in tech. With a deep understanding of consumer behavior and market dynamics, Mariya is dedicated to partnering with CPG brands as a thought leader and trusted advisor. She is passionate about helping brands harness the power of customer voice to navigate the digital shelf and achieve e-commerce success, fostering strong, collaborative relationships in the industry.
