In this session, Melissa Spitler of HIll's Pet joins Yogi's Hillary Rivera in a conversation that explores how top brands are turning consumer feedback from reviews into game-changing innovations and successful marketing strategies.

You'll hear real-world stories of how brands are uncovering hidden opportunities through review data and using those insights to stay ahead of the competition. Whether it's improving products, updating messaging, or aligning teams around the consumer voice, this session will offer practical insights and strategies you can implement to make consumer feedback a cornerstone of your business.

Key Takeaways:

• The Recipe for Success: Learn how leading brands are transforming review data into actionable insights with AI.
  
• Real-World Applications: See examples of how brands are using shopper feedback to guide product development and marketing.
  
• Driving Competitive Advantage: Understand how consumer insights help brands stay competitive in a fast-moving market.
  
• Embedding Consumer Feedback: Discover how brands are making consumer insights a regular part of their operating rhythm.
  
• Avoiding Pitfalls: Identify common challenges and 'gotchas' to look out for when interpreting your review data.