Unlock the potential of online product reviews.

In this self guided course, learn how to make the most of consumer feedback data and create a strategic process that leads to customer driven execution & impact for your organization.

Leverage online reviews to quantify how customers feel about your brand and why

Learn how to use product reviews to track changes in Customer Sentiment in real-time and understand where you rank in the market.

Understand Changes in Brand Sentiment

Use reviews to track changes in consumer sentiment over time.

Quantify & Measure Customer Perception

Combine sentiment with verbatims from reviews to understand why consumers feel the way they do.

Benchmark your Brand Against Competitors

Compare your metrics to competitors' to understand where you rank in the market.

See how reviews help the world's largest brands contextualize ranking and consumer preferences.

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  • Learn how reviews have become a leading source of consumer insights with examples from leading brands.
  • Get our step-by-step guide and template for manual customer sentiment analysis from start to finish.
  • Breakdown review data on a sentence & theme level, as well as by retailer, SKU, and over time.
  • Discover how to develop the right strategy for your organization and get a contextual overview of the marketplace.

How it Works

Take the lead in mining product reviews for your organization.

Take the Course

When you enroll, you'll receive an email with the curriculum and instructions. Once you have learned the material, take the quiz and receive your certification.
e commerce listing

Create a Strategy

You know what's best for your brand. Whether it's a manual approach or an AI-driven solution, you'll have everything you need to create a strategic roadmap.
Product Improvements

Be Your Brands Hero

In a fast moving, eCommerce powered world, you'll know exactly where your brand stands so you can lead the way to agile change and innovation.
Competitive Analysis

Frequently Asked Questions

Who is this course for?
This course is specially designed for those working in or interested in the consumer goods industry.

How much does this course cost?
We want everyone to understand the modern landscape of reviews. This course is 100% free!

Do I need any any prior knowledge or skills?
Nope! This course is beginner friendly - but if you love numbers, there is something here for you too.

When does the course start?
Start whenever you want! Go at your own pace and join us for optional quarterly webinars to connect.
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Mastering reviews strategy has never been easier.

Take charge of customer feedback and lead the way to agile change and exponential ROI for your organization.

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